Ranch - One Set. Every Morning. Every Acre.

Man in a cowboy hat and brown jacket standing by a wooden fence with a scenic background

Your Jacket Leaks. Your Pants Rip. We Fixed Both.

"3rd season in this set. Up at 4:30 every morning, outside until the work's done. Waterproof still holds. Zippers still run clean. Last jacket from the farm store lasted one winter." — Cal R., Wyoming Rancher

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Done Getting Soaked Before Sunrise?

The Alpha One set was built for the full day. Self-regulating fleece handles the predawn freeze and the midday warmth without you touching a zipper. Patex Durashell shell sheds rain, blocks wind, and takes wire fence and rough brush without tearing. One set. Truck to truck.

Meet the Alpha One Softshell Set.Built for the man who doesn't stop.

10,000mm Waterproof

Ice storm, cold rain, soaked brush. Bone dry inside. All day, every day.

Self-Regulating Fleece

Warm during the early freeze. Breathes when you're working hard. No layers to manage.

Patex Durashell Armor

Wire fences, rough brush, equipment work. Abrasion-resistant shell that won't snag or tear.

14 Sealed Pockets

Everything you carry stays zipped, dry, and where you put it. No digging, no losing gear.

Work doesn't stop. Neither should you.

The men who run this land don't call in because of the weather. They suit up and go. Cold front, mud, rain, sleet — the work still needs doing. The Alpha One set was built for that exact man. Tough enough to match your work ethic. Smart enough to handle every condition you walk into. Over 100,000 men made the switch from gear that quits to gear that keeps up.

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Frequently Asked Questions

Will it hold up to wire fence and rough brush?

Patex Durashell is highly abrasion-resistant. Built for repeated contact with wire, rough brush, and equipment work without tearing, snagging, or wearing through.

Is it warm enough for predawn work in freezing temps?

Polar fleece lining holds heat down to 20°F. The key is it doesn't trap sweat during hard work — so you stay warm when you stop instead of going cold and clammy.

I run hot when I'm working. Will I overheat?

Self-regulating fleece breathes under exertion and holds heat at rest. Designed for the full cycle — cold and still, then working hard, then cold again — without needing to add or strip layers.

How does it handle a full day of rain?

10,000mm waterproof rating. Tested in sustained downpours and wet brush for 6+ hours. Bone dry inside every time.

How should I size?

True to size with a base layer. If you run a heavy thermal underneath for deep winter work, go one size up. Hassle-free exchange if the fit isn't right.

Shipping and returns?

Free shipping on all US orders. Hassle-free exchanges if the fit isn't right. We'll get you the correct size, no drama.