Don't let the fish see you shiver
Meet Alpha One: The difference between going home early and staying until the bite turns on
You’ve been here before:
Jacket soaked through
Long wet drive home.
Wind chill creeping in
Hands frozen, trip cut short.
Cheap zippers jammed
Tackle ruined in the rain.
Heavy bulk
Too stiff to cast.
Jacket soaked through
Long wet drive home.
Wind chill creeping in
Hands frozen, trip cut short.
Cheap zippers jammed
Tackle ruined in the rain.
Heavy bulk
Too stiff to cast.
Not anymore.
The fish don't care if you're cold. We do.
That’s why we built what we couldn’t find. A set that turns bad weather into your advantage.
The Fish Are Still There. Will You Be?
You know the moment. Sky's getting dark. Temperature's dropping. Rain's starting to spit. Your buddy's already talking about heading back to the truck.
But you also know what happens next. In about twenty minutes, when that cold front pushes through, everything's going to change. The bass will start feeding. The trout will rise. The walleye will move shallow.
This is when average fishermen go home. When their gear fails them, when discomfort wins, when "next time" becomes the refrain.
This is also when legends are made.
Meet the ALPHA-One set.
Built to perform where others break down.
10,000mm Waterproof
Downpours don't exist anymore
Flexible Softshell
Cast, wade, climb without restriction
14 Waterproof Pockets
Phone, keys, wallet stay bone dry
Polar Fleece Lining
Regulates temperature. Never overheat or freeze.
Your Best Fishing Stories?
They Never Happened on Perfect Days.
They happened when you stayed and everyone else left. When conditions got rough and you stayed comfortable. When your gear didn't quit before you did.
More time on the water = More chances = More stories worth telling.
Join 100,000+ anglers who refuse to let weather end their day
Don't spend another trip fighting your gear.
10,000mm waterproof protection. Lifetime durability. Free shipping & returns.